market roi forecast derived

{
  "input": {
    "type": "http",
    "method": "GET",
    "queryParams": {
      "lang": "en",
      "budget": "$3,000/month",
      "channels": "google,meta,email",
      "industry": "home services"
    }
  },
  "output": {
    "type": "json",
    "example": {
      "industry": "home services",
      "disclaimer": "Projections are estimates based on industry benchmarks. Actual results depend on creative quality, landing page conversion, market conditions, and competition.",
      "total_budget": "$3,000/month",
      "amazon_search": "Digital Marketing Analytics by Chuck Hemann",
      "key_variables": [
        "Average job value",
        "Seasonal demand swings",
        "Landing page conversion rate"
      ],
      "breakeven_point": "Roughly 1 closed job at typical home-services ticket size covers the monthly spend",
      "scaling_trigger": "CPA stays under 25% of average job value for 2 consecutive weeks",
      "budget_allocation": [
        {
          "channel": "Google Search",
          "budget_pct": 50,
          "confidence": "medium",
          "budget_amount": "$1,500/month",
          "confidence_note": "Home services CPCs vary widely by metro and season",
          "benchmark_metrics": {
            "cpa": "$80-150 per lead",
            "roas": "3-5x typical",
            "cpc_or_cpm": "$8-15 CPC for home services keywords",
            "conversion_rate": "3-6% click-to-lead"
          },
          "projected_outcomes": {
            "revenue_attribution": "$1,500-4,500/month, industry-dependent",
            "leads_or_conversions": "5-11 leads/month",
            "impressions_or_clicks": "100-190 clicks/month"
          }
        }
      ],
      "measurement_setup": [
        "Call tracking numbers per channel",
        "UTM parameters on every paid link"
      ],
      "kill_switch_trigger": "CPA exceeds 50% of average job value for 2 consecutive weeks with no improvement",
      "total_projected_return": "$2,500-6,000/month conservative to optimistic"
    }
  }
}