market channel mix derived

{
  "input": {
    "type": "http",
    "method": "GET",
    "queryParams": {
      "lang": "de",
      "goals": "more qualified leads",
      "stage": "growth",
      "budget": "$5,000/month",
      "business_type": "local plumbing company"
    }
  },
  "output": {
    "type": "json",
    "example": {
      "avoid": [
        "Broad-match Google Search without geo-fencing — burns budget on out-of-area clicks"
      ],
      "disclaimer": "Channel performance varies by market, competition, and execution quality. These are directional benchmarks based on current industry data.",
      "test_budget": {
        "why": "Low-risk way to build the review base that improves Local Services Ads ranking",
        "amount_pct": 10,
        "where_to_test": "Meta retargeting for review requests"
      },
      "clv_modeling": {
        "note": "Surface when user asks about customer value or whether marketing spend is sustainable",
        "cac_ltv_ratio": "Healthy: LTV:CAC > 3:1; concerning: < 2:1"
      },
      "amazon_search": "Traction by Gabriel Weinberg and Justin Mares",
      "channel_notes": {
        "email": "Useful for maintenance-plan reminders and repeat business",
        "paid_search": "Google Local Services Ads and Search convert emergency-intent traffic well",
        "paid_social": "Meta works for review-based retargeting but rarely for emergency-intent leads",
        "organic_search": "Local SEO compounds but typically takes 3-6 months to show results",
        "content_organic": "Low priority at this budget level"
      },
      "first_30_days": [
        "Set up Google Business Profile and Local Services Ads",
        "Install call tracking on every channel"
      ],
      "pr_earned_media": {
        "note": "Surface for companies with newsworthy stories, launches, or expertise",
        "haro_connectively": "Help a Reporter Out (now Connectively) — free tier, best for B2B experts and founders"
      },
      "recommended_mix": [
        {
          "channel": "Google Local Services Ads",
          "rationale": "Highest-intent local searches convert directly to booked jobs",
          "budget_pct": 35,
          "expected_outcome": "Steady inbound calls within days of launch",
          "timeline_to_results": "1-2 weeks"
        }
      ],
      "attribution_note": "Call tracking is essential — most conversions happen by phone, not form fill",
      "situation_summary": "A local plumbing company with a modest budget needs channels that convert fast, not brand-awareness plays",
      "email_marketing_benchmarks": {
        "note": "Surface when user asks about email performance or campaign effectiveness",
        "open_rates_by_industry": "Average open rates vary significantly by industry — benchmark against your specific vertical, not a generic '20% average'"
      }
    }
  }
}